Accomplish the task of creating photography that shows off the scope and dynamics of a great architectural concept, New York Focus employs techniques of photo engineering that have evolved over more than a decade.
In that time our methods have become so refined that architects contractors and developers have come to depend on our dedication to capturing their creations no matter how complex, no matter how many obstacles are in the way of a well defined document of their accomplishment.
The evidence of this feat is here in this collection of projects
, which present a clear narrative of the difficult dynamics of design and construction that would have made any normal photographic image a poor representation of the reality of that accomplishment.
Our version of a Forced Photographic Perspective,
not unlike an architect's rendering, is a visual representation where parking lots and trees bordering a great design are superceded by a photographic eye that renders them invisible or unobtrusive.